Who we are
Our website address is: https://auraclothing.co.in
Our Commitment to Privacy
At Aura, protecting your privacy and safeguarding your personal data is our highest priority. We are dedicated to ensuring that your information is handled responsibly and transparently, in full compliance with applicable privacy laws, including the Information Technology Act, 2000, and, where applicable, international privacy laws such as the General Data Protection Regulation (GDPR)
By accessing Aura’s website, purchasing our products, or using our services, you consent to the collection, use, storage, and processing of your personal information as described in this policy and our Privacy Policy.
Collection of Information
Aura collects and processes information only when necessary to provide you with a seamless and secure experience. The data we collect includes:
Personal Details:
Information you provide during account registration, checkout, or customer service interactions, such as your full name, email address, phone number, billing, and shipping address.
Payment Information:
Payment details are collected during transactions but are processed securely by trusted third-party payment gateways. Aura does not store sensitive financial information such as credit card or banking details.
Usage Data:
Non-personal information automatically collected when you interact with our website, such as browser type, device type, IP address, time spent on pages, and browsing patterns. This data helps us optimize our website and improve your shopping experience.
Communication Data:
Any feedback, reviews, or inquiries submitted through our website, email, or social media channels are stored to help us address your concerns and improve our services.
Use of Information
The personal information collected by Aura is used for the following purposes:
Order Fulfilment:
To process your orders, ensure secure payment transactions, and arrange timely delivery to your specified address.
Customer Communication:
To notify you of order updates, respond to inquiries, and send promotional offers, new product announcements, and policy changes (only with your consent).
Service Improvement:
To analyze customer preferences and website performance data to refine our product offerings and user experience.
Fraud Detection and Security:
To prevent unauthorized transactions, identify potential risks, and protect the integrity of our website and services.
Compliance:
To comply with legal and regulatory obligations.
Data Protection Measures
Aura employs robust security measures to ensure the confidentiality and integrity of your personal data:
Encryption:
All data transmitted between your device and our servers is encrypted using SSL (Secure Socket Layer) technology to protect against unauthorized access.
Access Restrictions:
Personal data is accessible only to authorized personnel who require it for specific job functions, such as processing orders or addressing customer inquiries.
Regular Audits:
We conduct periodic security audits and implement updates to ensure compliance with evolving data protection standards.
While we take every precaution to protect your data, Aura cannot guarantee 100% security due to the inherent risks of online data transmission. We encourage users to maintain strong passwords, update them regularly, and report any suspicious account activity immediately.
Sharing of Information
Aura is committed to protecting your information and does not sell or trade your personal data. However, we may share your data under specific circumstances:
Service Providers:
Information is shared with third-party partners (e.g., shipping carriers, payment processors, and analytics providers) solely to fulfill your orders and improve our services.
Legal Obligations:
Personal data may be disclosed to comply with legal requirements, court orders, or government requests, as mandated under the Information Technology Act, 2000, or other applicable laws.
Fraud Prevention and Protection:
Data may be shared with law enforcement or fraud prevention agencies to address unlawful activities or security breaches.
Your Rights
As a valued customer, you have the following rights regarding your personal data:
Access and Review:
You may request access to the data Aura holds about you and receive a copy of your personal information.
Correction:
You have the right to correct any inaccuracies or incomplete information in your data.
Deletion:
You may request the deletion of your personal data, subject to legal obligations or pending orders.
Withdraw Consent:
You may opt out of marketing communications or withdraw consent for data processing by contacting us at [Insert Contact Email/Number].
Data Portability (where applicable):
You may request that we transfer your data to another service provider, subject to applicable laws.
Protection of Aura’s Brand and Team Members
Misuse Prevention:
Any misuse of personal information obtained from Aura, including attempts to exploit data collection policies, will result in legal consequences. Aura reserves the right to take immediate legal action and recover damages, including litigation costs, from offending parties.
Brand and Team Safeguards:
Aura, its employees, directors, and affiliates are protected under Indian law. Any false accusations, malicious claims, or data-related violations intended to harm Aura or its team members will be addressed through legal avenues under the Information Technology Act, 2000, and other applicable regulations.
Updates to Privacy Policy
Aura reserves the right to modify this Privacy and Data Protection clause to reflect changes in laws, business practices, or customer feedback. Any significant changes will be communicated via the website or email notifications. Continued use of our website or services constitutes acceptance of these updates.
Contact Us
For questions or concerns about this Privacy and Data Protection clause, or to exercise your rights, please contact us at:
- Email: dev.aura01@gmail.com
- Phone: +91 87804 25174
- Office Address: Surat, Gujarat.
